Exhibition Details
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Auto Salon Tech Korea

Dates:TBD
Frequency:—
Organizer:—
Location:South Korea, Seoul
Venue:—
Website:
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About:
Auto Salon Tech Korea (Seoul Auto Salon) is a premier, long-standing professional B2B/B2C international trade exhibition dedicated to the automotive aftermarket, auto tuning, smart connected car tech, EV maintenance equipment, and car care products in South Korea and Northeast Asia. Supported by South Korean government ministries and key automotive industry associations, the event is permanently hosted in Seoul at major venues such as COEX or Kintex. Serving as a primary commercial and technology platform connecting global auto parts manufacturers, tuning brands, and EV equipment vendors with South Korea's automotive service networks, OEMs, and car enthusiasts, the show gathers performance parts developers, in-car electronics vendors, auto detailing chemical producers, and EV diagnostic tool suppliers. It connects these exhibitors with auto accessory distributors, 4S dealership group buyers, tuning shop franchisees, and automotive engineers across South Korea and Asia-Pacific to facilitate channel distribution, equipment sourcing, and technology integration partnerships.

Products and categories

The exhibition covers the complete value chain of automotive performance, custom styling, smart electronics, and EV aftermarket services: Performance and Exterior Tuning: Alloy wheels, tires, suspension/lowering systems, brake kits, exhaust systems, body kits, Paint Protection Film (PPF), and vinyl wraps. Automotive Electronics and Smart Connected Tech: Dashcams, intelligent infotainment systems, Head-Up Displays (HUD), car audio platforms, ADAS hardware, and V2X communication devices. EV Aftermarket and Service Equipment: Mobile EV chargers, battery health diagnostic tools, high-voltage insulated service tools, EV styling accessories, and electric motor coolants. Auto Care, Detailing, and Maintenance: Automated car wash systems, ceramic coatings, polishing machinery, interior care formulations, lubricants, additives, and undercoating rust protection. Auto Lifestyle and Outdoor Camping Gear: Rooftop tents, roof racks, portable car fridges, off-road accessories, and automotive lifestyle merchandise.